Digital marketing solutions to boost your online impact and attract donors

With the end of the year fast approaching, is your staff, board and die hard supporters looking for ways to help? Tell them to donate through one of your Facebook ads because it will help your organization save money. Here’s why. (more…)

A key aspect of any online advertising is keeping your cost per conversion low in order to maximize your revenue. Simply put, cost per conversion tells you how much you’re spending on advertising to acquire a conversion. When a campaign converts at a higher rate, the cost per conversion goes down and revenue goes up as shown in the hypothetical example below. (more…)

ASI recently discovered Action Sprout which is a social engagement tool for Facebook. So far I’ve really liked it. It provides your fans with additional ways to engage with your posts other than like, comment, and share. You create the campaign on Action Sprout and then link to it from your Facebook post. They offer over 30 ways for people to take action including, “support”, “protect” and “stand with”.

Here is an example of what it looks like on Facebook:

The real value in the product is that you receive the email addresses of everyone who has taken action so it’s not only a way to make your posts more interesting, it’s a list building tool as well.

Some organizations have come up with creative ways to get the most out of the product that I am eager to try including:

  • Converting the thank you page that comes up when someone takes action into a donation form. 
  • Action Sprout tells you if someone who has taken action also likes your page. This is a great opportunity to send a follow-up email asking those who haven’t to like you.
  • If someone likes your Facebook post containing the link to your action but doesn’t take the action itself, you get their Facebook ID which you can then use to target them with ads.

There is a 30 day free trial. After that you are billed based on the number of Facebook fans you have. Give it a try and let me know what you think.