Now is a good time to think ahead about the latest trends predicted for Facebook and Instagram advertising in 2020. The platform is constantly changing and staying informed can go a long way to getting better advertising results and staying ahead of your competition. The following comes from episode 235 of the weekly podcast Perpetual Traffic.
5 Facebook Advertising Tips That Will Make a Splash
Having recently received my certification as a Customer Acquisition Specialist through Digital Marketer – the gold standard for digital marketing – I thought I would share some of what I learned while preparing for the exam. In this post, I focus on five Facebook advertising strategies you can use to give your campaigns a boost.
Turbocharge your Facebook ads
With the end of the year fast approaching, is your staff, board and die hard supporters looking for ways to help? Tell them to donate through one of your Facebook ads because it will help your organization save money. Here’s why.
3 advertising conversion tips that will make a splash
A key aspect of any online advertising is keeping your cost per conversion low in order to maximize your revenue. Simply put, cost per conversion tells you how much you’re spending on advertising to acquire a conversion. When a campaign converts at a higher rate, the cost per conversion goes down and revenue goes up as shown in the hypothetical example below.
A better way to engage facebook fans
I recently discovered Action Sprout which is a social engagement tool for Facebook. So far I’ve really liked it. It provides your fans with additional ways to engage with your posts other than like, comment, and share. You create the campaign on Action Sprout and then link to it from your Facebook post. They offer over 30 … Read more