Digital marketing solutions to boost your online impact and attract donors

sacco 250One of the most thrilling moments in my professional career occurred right before the holidays. On December 20th my client – Aid for Africa – was linked with the Justine Sacco debacle.

If you haven’t heard, Justine Sacco, a prominent public-relations executive, was boarding a flight from London to Cape Town, South Africa when she tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” For 24 hours, #HasJustineLandedYet was the number one trending topic on Twitter. Soon after, an anonymous supporter registered the domain justinesacco.com and forwarded it to Aid for Africa’s donate page providing Aid for Africa with the type of publicity small non-profits only dream of. (more…)

After more than a dozen years of helping non-profits navigate the uncharted world of online marketing, I have decided to throw my hat into the ring and start a blog. I resisted the urge until now. After all, there are hundreds of blogs being published and the field is saturated with thought-leaders. However, having transcended the world of politics, non-profits, and consulting, I bring a unique perspective to the mix. 

I plan on using this opportunity to share my insights from the different solutions I provide my clients. I always learn from these experiences — even those that flop. I hope you find my suggestions insightful and encourage others to share their opinions as well.

I look forward to the journey.