Case Studies

Ad Strategy Overhaul Sparks Major Gains for the Crohn’s & Colitis Foundation

The Need
The Crohn’s & Colitis Foundation, committed to enhancing the well-being of both children and adults impacted by these conditions, sought to boost revenue via Google Search Ads.

The Solution
A strategic overhaul was conducted by excluding demographics and keywords that weren’t converting. Ads were expanded to give supporters a variety of giving options, including one-time, monthly, and tribute donations. We also tested different landing page versions and reallocated ad spend to capitalize on peak giving opportunities.

The Result
We increased year-over-year revenue from $150,000 to over $500,000 and acquired thousands of new supporters.


Helping American Friends Service Committee Combat Hate

The Need
Founded in 1917, the American Friends Service Committee (AFSC) is a Quaker organization that promotes lasting peace with justice, as a practical expression of faith in action. In the wake of the 2016 Presidential election, they were looking to increase year-end donations by emphasizing the threats made to the U.S. immigrant population by President-Elect Donald Trump.

The Solution
We tested different ad creatives across Google Search, Display, and YouTube to determine which immigrant population and messaging was most effective at getting people to convert.

The Result
We raised over $37,000 from 370 supporters with an ad spend of slightly under $4,000. An additional 1 million impressions were generated and over 3,600 people clicked on the ads.


Helping Be The Match™ Seal The Deal On Potential Donors

The Need
Be The Match, a global leader in bone marrow transplants for blood cancer patients wanted to re-engage potential donors who landed on their donate form but didn’t convert.

The Solution
We ran a remarketing advertising campaign on Google and Facebook targeting people who had abandoned the donate form within the last 30 days.

The Result
45 people donated at an average cost per conversion of a little over $21. We determined that exposure to the ads over several weeks increased the likelihood of giving. The success of the campaign and the lessons learned led the organization to implement an evergreen campaign that now targets people regularly who abandon the donate form.