Helping American Friends Service Committee Combat Hate
Founded in 1917, the American Friends Service Committee (AFSC) is a Quaker organization that promotes lasting peace with justice, as a practical expression of faith in action. In the wake of the 2016 Presidential election, they were looking to increase year-end donations by emphasizing the threats made to the U.S. immigrant population by President Elect Donald Trump.
We tested different ad creative across Google Search, Display and YouTube to determine which immigrant population and messaging was most effective at getting people to convert.
We raised over $37,000 from 370 supporters with an ad spend slightly under $4,000. An additional 1 million impressions were generated and over 3,600 people clicked on the ads.
Helping Be The Match™ Seal The Deal On Potential Donors
Be The Match, a global leader in bone marrow transplants for blood cancer patients, wanted to re-engage potential donors who landed on their donate form but didn’t convert.
We ran a remarketing advertising campaign on Google and Facebook targeting people who had abandoned the donate form within the last 30 days.
45 people donated at an average cost per conversion of a little over $21. We determined that exposure to the ads over several weeks increased the likelihood of giving. The success of the campaign and the lessons learned led the organization to implement an evergreen campaign that now targets people on a regular basis who abandon the donate form.