Building Influencer Campaigns That Feel Authentic

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Gone are the days when influencer marketing was all about follower counts and glossy product shots. Today’s most effective campaigns are built on authenticity, creativity, and relevance. Let’s dive into some fresh strategies for creating powerful influencer partnerships that won’t break the bank. Micro-Influencers: The New Power Players Forget mega-influencers. The real magic happens with … Read more

How a Rock Legend Helped My Nonprofit Client Break Through the Noise

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Navigating the crowded nonprofit landscape is no small feat, particularly when it comes to capturing attention and driving donations. My client, So They Can, an Australia-based organization dedicated to improving education and empowering African students, faced significant challenges in standing out amidst a sea of competing causes. A turning point came when So They Can … Read more

Are Your Ads Making a Profit?

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Do you run digital advertising campaigns and wonder if you’re getting a good return on your investment? I’m going to explain how you can determine the minimum amount of revenue you need to break even and how your profit is impacted each step along the way. ROAS First, let’s start with a basic formula to … Read more

Three Facebook and Instagram Advertising Tips You Can Use Right Now

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Now is a good time to think ahead about the latest trends predicted for Facebook and Instagram advertising in 2020. The platform is constantly changing and staying informed can go a long way to getting better advertising results and staying ahead of your competition. The following comes from episode 235 of the weekly podcast Perpetual Traffic. 

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Use This Content Strategy To Improve Your Year-End Fundraising

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As we gear up for year-end giving, it’s worth noting that many of the tried and true marketing strategies used by for-profits can help nonprofits as well. Below I explore one messaging tactic in particular that will transform how you do cause marketing.

The Before and After State
Good marketers try to convince people to purchase by focusing on their before and after state – not the product itself. The before state refers to some form of discomfort or pain someone is experiencing. The after state shows how their product or service can alleviate that discomfort and improve their life.

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Getting more YouTube views for your nonprofit

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I am often surprised at how organizations take the time and effort to create high-quality videos yet give little thought to optimizing them so they rank well in YouTube search results. YouTube is the second largest search engine after Google, so the potential payoff is huge.

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Big changes to Google Grants: It’s time to up your game

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For those of you who may not have noticed, several weeks ago, Google introduced some pretty strict requirements for Google Grant account holders – the free search advertising program for nonprofits.

One of the biggest changes requires that organizations maintain a minimum five percent click rate on ads across their account for two months in a row over a three-month period. If this threshold isn’t met, Google can suspend the account. This is a pretty big deal because until now the minimum requirement was one percent and pretty easy to achieve.

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Categories PPC

Turbocharge your Facebook ads

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With the end of the year fast approaching, is your staff, board and die hard supporters looking for ways to help? Tell them to donate through one of your Facebook ads because it will help your organization save money. Here’s why.

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3 advertising conversion tips that will make a splash

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A key aspect of any online advertising is keeping your cost per conversion low in order to maximize your revenue. Simply put, cost per conversion tells you how much you’re spending on advertising to acquire a conversion. When a campaign converts at a higher rate, the cost per conversion goes down and revenue goes up as shown in the hypothetical example below.

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