Blog - Fliptide, LLC

Are Your Ads Making a Profit?

July 23, 2023February 28, 2023 by bgerstein

Do you run digital advertising campaigns and wonder if you’re getting a good return on your investment? I’m going to explain how you can determine the minimum amount of revenue you need to break even and how your profit is impacted each step along the way. ROAS First, let’s start with a basic formula to … Read more

Three Facebook and Instagram Advertising Tips You Can Use Right Now

January 2, 2021May 16, 2020 by bgerstein

Now is a good time to think ahead about the latest trends predicted for Facebook and Instagram advertising in 2020. The platform is constantly changing and staying informed can go a long way to getting better advertising results and staying ahead of your competition. The following comes from episode 235 of the weekly podcast Perpetual Traffic.

5 Facebook Advertising Tips That Will Make a Splash

January 30, 2021October 15, 2019 by bgerstein

Having recently received my certification as a Customer Acquisition Specialist through Digital Marketer – the gold standard for digital marketing – I thought I would share some of what I learned while preparing for the exam. In this post, I focus on five Facebook advertising strategies you can use to give your campaigns a boost.

Use This Content Strategy To Improve Your Year-End Fundraising

January 30, 2021December 6, 2018 by bgerstein

As we gear up for year-end giving, it’s worth noting that many of the tried and true marketing strategies used by for-profits can help nonprofits as well. Below I explore one messaging tactic in particular that will transform how you do cause marketing.

The Before and After State
Good marketers try to convince people to purchase by focusing on their before and after state – not the product itself. The before state refers to some form of discomfort or pain someone is experiencing. The after state shows how their product or service can alleviate that discomfort and improve their life.

Getting more YouTube views for your nonprofit

January 30, 2021August 1, 2018 by bgerstein

I am often surprised at how organizations take the time and effort to create high-quality videos yet give little thought to optimizing them so they rank well in YouTube search results. YouTube is the second largest search engine after Google, so the potential payoff is huge.

Big changes to Google Grants: It’s time to up your game

January 30, 2021March 8, 2018 by bgerstein

For those of you who may not have noticed, several weeks ago, Google introduced some pretty strict requirements for Google Grant account holders – the free search advertising program for nonprofits.

One of the biggest changes requires that organizations maintain a minimum five percent click rate on ads across their account for two months in a row over a three-month period. If this threshold isn’t met, Google can suspend the account. This is a pretty big deal because until now the minimum requirement was one percent and pretty easy to achieve.

Turbocharge your Facebook ads

January 30, 2021December 12, 2017 by bgerstein

With the end of the year fast approaching, is your staff, board and die hard supporters looking for ways to help? Tell them to donate through one of your Facebook ads because it will help your organization save money. Here’s why.

3 advertising conversion tips that will make a splash

January 30, 2021September 16, 2017 by Brett Gerstein

A key aspect of any online advertising is keeping your cost per conversion low in order to maximize your revenue. Simply put, cost per conversion tells you how much you’re spending on advertising to acquire a conversion. When a campaign converts at a higher rate, the cost per conversion goes down and revenue goes up as shown in the hypothetical example below.

Getting results with YouTube ads

April 25, 2017March 5, 2017 by bgerstein

Have you run YouTube ads for your nonprofit hoping to get people to donate but not getting the results you hoped for? In this blog post I’ll share with you a method we tried at year-end giving that produced stellar results for our client.

Conversion tracking, the good the bad and the ugly

March 14, 2017December 1, 2016 by bgerstein

When assisting clients with their Google Adwords campaigns one of the issues that pops up again and again is how to interpret the conversion data.

If you have Google Adwords linked with your Google Analytics account (and you should), you may have noticed a discrepancy between the number of conversions recorded through Adwords versus Google Analytics.

For a recent client of ours you can see below that 20 conversions were recorded on Adwords from three separate campaigns.