I am often surprised at how organizations take the time and effort to create high-quality videos yet give little thought to optimizing them so they rank well in YouTube search results. YouTube is the second largest search engine after Google, so the potential payoff is huge.
YouTube
Getting results with YouTube ads
Have you run YouTube ads for your nonprofit hoping to get people to donate but not getting the results you hoped for? In this blog post I’ll share with you a method we tried at year-end giving that produced stellar results for our client.